“It’s a win-win-win,” says Budy Attie, whose company, Durex Property Group, is currently developing the 69-story La Maison residential excessive rise in Panamá City’s upscale Santa Maria neighborhood in partnership with Fendi. Attie has also developed YOO branded initiatives with world-famous designers and style icons like Philippe Starck and Marcel Wanders. GettyIn the best sense, branded real estate isn’t something new. Humans have been naming temples, church buildings, and authorities buildings after saints, kings, and warfare heroes since we first began constructing them.

Our global gross sales community is concerned with probably the most prestigious residential properties all over the world. Real estate improvement, or property development, includes actions that vary from renovating present buildings to the purchase of raw land and the sale of developed land or parcels to others. Once land is improved, the whole capital and labor used to build the development represent a large fixed investment. …