From this theoretical lens, change in Fashion News is part of the larger industrial system and is structured by the powerful actors in this system to be a deliberate change in style, promoted through the channels influenced by the industry . A see-through top worn along with pasties by a model at a fashion show in USA, 2017. With increasing environmental awareness, the economic imperative to “Spend now, think later” is getting increasingly scrutinized.
(US$1.1 million), and before release recouped half its cost from tie-ins with brands including Reebok, Lenovo, Sunsilk and LG Electronics. Products from these brands were showcased in the film and the brands promoted the film in their advertising. Arbaaz Khan as Abhijit “Abhi” Sarin, a fashion tycoon, head of Panache and considered as “Big daddy” of fashion industry. The aim of the study is to analyse negotiations about ownership and style in access-based apparel related to …