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The invention of Lycra (originally known as “Fibre K”) in 1959 revolutionized the underwear business and was shortly incorporated into each side of lingerie. The couturier Christian Dior created a tidal wave together with his first collection in February 1947. The collection contained clothes with accentuated busts, tiny (or “wasp”) waists, and extravagantly full skirts, emphasizing the female Fashion & Online Shop news hourglass determine in a way similar to the style of the Belle Époque. The lavish use of fabric and the feminine magnificence of the designs appealed to post-war clientele and ensured Dior’s meteoric rise to fame. The sheer sophistication of the fashion incited the omnipotent editor of the American Harper’s Bazaar, Carmel Snow, to exclaim ‘This is a new look!

In the course of the Seventies, because of its ready-to-wear trade, Milan confirmed its standing as second only to Paris as a center of international fashion. The ‘alta moda’ preferred Rome, the base of the couturiers Valentino, Capucci, and Schön. Capitalizing on the dominant trend of anti-fashion Italy supplied a glamor that had nothing to do with the dictates of Parisian haute couture. While taking advantage of a clearly outlined type, Italian fashion was luxurious and simple to put on. The two most influential Italian fashion designers of the time have been in all probability Giorgio Armani and Nino Cerruti. From the outset, the line was dynamic, urban, and understated, androgynous in inspiration.